Protection built for your merchants
Enable your platform to offer merchant protection coverage that builds trust and drives growth
Claims managed end-to-end by Assurekit
500k+ claims & benefits delivered
Used by leading merchant and payment platforms
Claims managed end-to-end by Assurekit
Trusted by India’s leading digital networks
Problems
85% of India's workforce has zero safety net
400M people left unprotected
Shop owners. Gig workers. Street vendors. Less than 20% have access to any form of insurance or social security.
Income stops. Bills don't.
When anything happens to them, their income stops. Rent doesn't. EMIs don't. Expenses keep coming.
Existing models exclude them
Standard products require stable income, consistent documentation, and formal employment. They ignore this entire segment.
Covers
Protection that matches real merchant risks
Income Support
Financial protection when business owners cannot work due to personal accidents, illness, or injury.
Covers
Accidental death and permanent disability coverage
Temporary disability income replacement
Hospitalization and medical expense coverage
Critical illness diagnosis protection
Loss of income during recovery periods
Business Interruption Cover
Protection against temporary shutdowns caused by local disruptions, weather events, or operational stoppages.
Covers
Owner hospitalisation or injury
Revenue loss from business interruptions
Weather related business closure
Fraud and theft incidents
Mandatory shutdown events
Shop & Asset Protection
Simplified protection for shops and business assets covering fire, theft, and accidental damage.
Covers
Physical premises coverage
Stock and inventory protection (Burglary)
Equipment and fixture coverage
Vandalism and break-in coverage (Riots, strikes)
Natural disaster damage coverage (Fire and allied perils)
Benefits
Coverage that helps merchants stay current on EMIs and loan obligations during income loss periods.
Covers
Network discounts
Annual health checkups
Dark web monitoring report
Identity protection
Fast claim processing and payouts
HOW IT WORKS
Help merchants grow fearlessly
From idea to launch, we act as your team handling complexity so you can focus on growth.
01
Design protection around real risk
We work with you to identify the risks your customers face, then build coverage that actually protects them.
02
Embedded into your platform
We can embed anywhere. One integration. Protection offers appear at checkout, in-app, or post-purchase. Customers opt in with a single tap. Coverage activates instantly.
03
See what’s working, in real time
Our platform shows adoption, claims, benefit usage, and risk signals, all in one operational view.
04
Expand coverage. Unlock growth
Start with one program. As you see what works, launch coverage for different customer segments, transaction types, or product categories. No re-integration needed.
why us
The Assurekit Advantage
Get started
Deliver real value
By shielding merchants from unexpected loss, you cement your status as a reliable partner driving trust and securing long-term loyalty.
Drive merchant loyalty
Integrating our plan elevates your product beyond basic service. By delivering genuine support and security, you gain a distinct competitive advantage.
Attract and retain the best
Offering protection signals that you care. This commitment builds the trust and advocacy that differentiate your brand.
Platforms see measurable impact — in weeks, not quarters.
+27%
Average Order Value
89%
Customer Retention
48%
Faster Claims Resolution
Coverage
Building for the entire self employed workforce of India
Small shops, kiranas, pharmacies, and local service stores
Recommended Covers
Emergency healthcare access
Coverage for shop damage or theft
Income protection during illness or injury
Tutors, tailors, sellers, and service providers working outside formal systems
Recommended Covers
Protection for business equipment damage
Coverage during family emergencies
Support for unexpected operational costs
Street vendors and informal traders earning day to day
Recommended Covers
Daily income protection for sick days
Coverage for inventory loss or damage
Emergency cash support for unexpected gaps
Drivers and delivery partners with variable income
Recommended Covers
Medical coverage for on-the-job injuries
Vehicle repair and maintenance support
Income replacement during accidents or illness
Families relying on one earner
Recommended Covers
Protection against loss of primary income
Emergency fund for unexpected expenses
Family healthcare coverage for dependents
Claims and benefits
Protection that shows up when it matters.
We handle claims end-to-end—or back up your team on the front line. Clear process, fast resolution, real human support when it counts.
Protecting trust, one claim at a time.
Company
About
