Good things happen

Good things happen when protection works

when protection works

You embed. We execute.
Real-time protection, right where it matters.
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Claims managed end-to-end by Assurekit
500k+ claims & benefits delivered
Used by leading merchant and payment platforms
Claims managed end-to-end by Assurekit
Trusted by India’s leading digital networks
WHAT we are

Your full-stack protection partner

We handle the entire protection experience so that you can focus on growth.

Protection products your customers use

Your customers face real risks using your platform. Every plan is underwritten using insights from your ecosystem to match what your customers really need.

Full-stack platform infrastructure

One integration gets you everything. Underwriting, pricing, compliance, and reporting run in the background. Just integrate once and launch protection.

Complete servicing and benefits delivery

Your customers access active benefits and file claims instantly. Benefit fulfilment, claims processing, and support all happen without adding work to your team.
HOW IT WORKS

We make getting started feel easy

From idea to launch, we act as your team handling everything so you can focus on growth.
01

Design protection around real risk

Protection gets built around your customers and the risks specific to your platform. Not generic policies, but products that work for them.
02

Embedded anywhere in the journey

One integration. Protection appears at checkout, in-app, or post-purchase. Customers opt in, and coverage activates. You're there when it matters.
03

Track what's working in real time

Adoption, claims, benefit usage and risk signals all in one view. Your team always has what it needs to optimise without hunting across tools.
04

Scale across customer segments

Launch with one product and expand as you grow. New coverage for different segments, categories, or geographies without rebuilding from scratch.
Product Stacks

Start with one product. 
Scale to a full platform.

#

Merchant Protection

Asset & Inventory Protection
Revenue loss protection
EMI coverage continuity

#

Aftercare

Extended Warranty
Damage Coverage
Annual Maintenance

#

Purchase Protection

RTO Prevention
Fraud Detection
Refund-to-Credit

Don’t see your risks covered here?

Co-create a custom protection plan
Get started

Don’t see your risks covered here? Co-create a custom protection plan

Get started
Why platforms choose us

Protection that builds customer loyalty

Get started

Retention & brand trust

Our seamless protection and instant benefit access keep customers loyal

Increased wallet share

Grow revenue by capturing a larger share of customer spending

Transparent risk data

We help you understand customer behavior and risk through real claims data.

Zero operational burden

We run product, compliance, claims, and reporting. You run your platform.

Retention & brand trust

Our seamless protection and instant benefit access keep customers loyal.

Increased wallet share

Grow revenue by capturing a larger share of customer spending.

Transparent risk data

We help you understand customer behavior and risk through real claims data.

Zero operational burden

We run product, compliance, claims, and reporting. You run your platform.
Why platforms choose us

Protection that builds customer loyalty

Get started

Retention & brand trust

Our seamless protection and instant benefit access keep customers loyal

Increased wallet share

Grow revenue by capturing a larger share of customer spending

Transparent risk data

We help you understand customer behavior and risk through real claims data.

Zero operational burden

We run product, compliance, claims, and reporting. You run your platform.

Shiprocket

We were looking to solve a very real pain point for sellers around RTO losses, and Assurekit understood that immediately. Their team was thoughtful, quick, and highly collaborative in turning that into a product that made sense for our ecosystem.

Paytm

“The integration itself was smooth, but what really stood out was how closely the Assurekit team worked with us through the rollout. They understood the merchant context, helped us think through adoption, and stayed involved at every step. It genuinely felt like a partnership.” — Head of Merchant Products, Paytm

KHATABOOK

"Our shop owners finally had something to fall back on. That's not easy to build at our scale, and Assurekit made it possible." — VP Partnerships, Khatabook

PEPPERFRY

“The experience felt natural from the start, which was important for us. The solution was well thought through and easy to build around.” — Chief Growth Officer, Pepperfry

TYKE

"We went to them with a unique concept, and they made it come alive. The product landed well with our users.” — Co-founder, Tyke

JUPITER

“Assurekit never felt like an external vendor to us. The team understood our product sensibility early, was easy to collaborate with, and helped us land the integration with very little friction.” — Head of Product, Jupiter

CARS24

“What worked for us was how smoothly the solution fit into the journey we were building. It felt relevant, simple, and well handled from the start.” — Head of Financial Products, Cars24

ZET

"Fast, focused, and they understood our users well. Exactly the kind of partner you want when you're building something new." — Growth Lead, ZET
Why platforms choose us

Protection that builds customer loyalty

Get started

Retention & brand trust

Our seamless protection and instant benefit access keep customers loyal.

Increased wallet share

Grow revenue by capturing a larger share of customer spending.

Transparent risk data

We help you understand customer behavior and risk through real claims data.

Zero operational burden

We run product, compliance, claims, and reporting. You run your platform.
Why platforms choose us

Protection that builds customer loyalty

Get started

Retention & brand trust

Our seamless protection and instant benefit access keep customers loyal

Increased wallet share

Grow revenue by capturing a larger share of customer spending

Transparent risk data

We help you understand customer behavior and risk through real claims data.

Zero operational burden

We run product, compliance, claims, and reporting. You run your platform.

Shiprocket

We were looking to solve a very real pain point for sellers around RTO losses, and Assurekit understood that immediately. Their team was thoughtful, quick, and highly collaborative in turning that into a product that made sense for our ecosystem.

Paytm

“The integration itself was smooth, but what really stood out was how closely the Assurekit team worked with us through the rollout. They understood the merchant context, helped us think through adoption, and stayed involved at every step. It genuinely felt like a partnership.” — Head of Merchant Products, Paytm

KHATABOOK

"Our shop owners finally had something to fall back on. That's not easy to build at our scale, and Assurekit made it possible." — VP Partnerships, Khatabook

PEPPERFRY

“The experience felt natural from the start, which was important for us. The solution was well thought through and easy to build around.” — Chief Growth Officer, Pepperfry

TYKE

"We went to them with a unique concept, and they made it come alive. The product landed well with our users.” — Co-founder, Tyke

JUPITER

“Assurekit never felt like an external vendor to us. The team understood our product sensibility early, was easy to collaborate with, and helped us land the integration with very little friction.” — Head of Product, Jupiter

CARS24

“What worked for us was how smoothly the solution fit into the journey we were building. It felt relevant, simple, and well handled from the start.” — Head of Financial Products, Cars24

ZET

"Fast, focused, and they understood our users well. Exactly the kind of partner you want when you're building something new." — Growth Lead, ZET
industries

Solutions built for your industry

Logistics

Protection that keeps purchases moving and customers buying.

Digital payment

Safeguards merchant livelihoods and business continuity.

Fintech

Protects borrowers and secures your loan book from defaults.

Mobility

Care plans that turn one-time buyers into engaged, returning customers.
Claims and benefits

Protection that shows up when it matters.

We handle claims end-to-end and back up your team on the front line. Clear process, fast resolution, real human support when it counts.
Easy to file
Smart automation
Real human support
Fully compliant
blogs

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