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21 Jul 2025

What is Microinsurance & Why is it Growing?

E-commerce in India has matured. Customers are shopping across categories, paying digitally, and getting orders delivered to remote towns in days.

E-commerce in India has matured. Customers are shopping across categories, paying digitally, and getting orders delivered to remote towns in days.

E-commerce in India has matured. Customers are shopping across categories, paying digitally, and getting orders delivered to remote towns in days.

Shubhang Chokhani
Shubhang Chokhani
Shubhang Chokhani

Brand Strategist

Brand Strategist

Brand Strategist

Insurance

3 min read

3 min read

3 min read

Microinsurance
Microinsurance

Microinsurance provides affordable, small-ticket insurance products that cover specific risks, making coverage accessible to underserved populations.

What is Microinsurance?

  • Microinsurance offers low-cost, customized coverage.

  • It is designed for health, life, livestock, disability, and event-based coverage.

How Does Microinsurance Work?
  • Instead of broad coverage, microinsurance targets specific risks.

  • Popular in India, China, South Africa, and Brazil.

  • Distributed through NGOs, self-help groups, and microfinance institutions.

Benefits of Microinsurance
  • Affordable premiums make insurance accessible to low-income groups.

  • Helps families protect valuable assets without high costs.

  • Faster claims processing and greater transparency.

Microinsurance vs. Traditional Insurance

Feature

Microinsurance

Traditional Insurance

Scope

Covers specific risks

Covers broader risks

Affordability

Low premiums

Higher premiums

Target Group

Low-income households, gig workers

Middle & upper-class consumers

Customization

Highly tailored

Generalized coverage

Challenges in Microinsurance Adoption
  1. Lack of awareness – Many consumers don’t understand microinsurance products.

  2. Short-term financial focus – Low-income families prioritize immediate expenses over future risks.

  3. Low renewal rates – Many customers don’t renew microinsurance policies after one year.

Conclusion

Microinsurance is growing as a key tool for financial inclusion.

With advancements in IoT and InsurTech, microinsurance will soon become more accessible and mainstream.

Microinsurance provides affordable, small-ticket insurance products that cover specific risks, making coverage accessible to underserved populations.

What is Microinsurance?

  • Microinsurance offers low-cost, customized coverage.

  • It is designed for health, life, livestock, disability, and event-based coverage.

How Does Microinsurance Work?
  • Instead of broad coverage, microinsurance targets specific risks.

  • Popular in India, China, South Africa, and Brazil.

  • Distributed through NGOs, self-help groups, and microfinance institutions.

Benefits of Microinsurance
  • Affordable premiums make insurance accessible to low-income groups.

  • Helps families protect valuable assets without high costs.

  • Faster claims processing and greater transparency.

Microinsurance vs. Traditional Insurance

Feature

Microinsurance

Traditional Insurance

Scope

Covers specific risks

Covers broader risks

Affordability

Low premiums

Higher premiums

Target Group

Low-income households, gig workers

Middle & upper-class consumers

Customization

Highly tailored

Generalized coverage

Challenges in Microinsurance Adoption
  1. Lack of awareness – Many consumers don’t understand microinsurance products.

  2. Short-term financial focus – Low-income families prioritize immediate expenses over future risks.

  3. Low renewal rates – Many customers don’t renew microinsurance policies after one year.

Conclusion

Microinsurance is growing as a key tool for financial inclusion.

With advancements in IoT and InsurTech, microinsurance will soon become more accessible and mainstream.

Ready to level up?

Ready to level up?

Ready to level up?

Assurekit is a full-stack digital insurance platform built for growth, that enables anyone to create, sell and manage contextual insurance products in a plug-and-play manner

©2024 Assurekit technology & service pvt ltd

Assurekit is a full-stack digital insurance platform built for growth, that enables anyone to create, sell and manage contextual insurance products in a plug-and-play manner

©2024 Assurekit technology & service pvt ltd

Assurekit is a full-stack digital insurance platform built for growth, that enables anyone to create, sell and manage contextual insurance products in a plug-and-play manner

©2024 Assurekit technology & service pvt ltd