Embedded insurance is redefining how consumers access insurance, making it a seamless part of their purchasing journey.

What Is Embedded Insurance?

• It allows insurance to be bundled with products/services at the point of sale.

• Customers don’t have to search for insurance separately—it’s offered as an add-on.

Examples of Embedded Insurance in Action

1. E-commerce platforms offer product protection plans during checkout.

2. Ride-sharing apps provide trip insurance for drivers and passengers.

3. Airlines offer travel insurance as an opt-in feature.

Why Embedded Insurance Is Growing Rapidly

1. Convenience – Customers get insurance without additional effort.

2. Higher Conversion Rates – Businesses can sell more policies effortlessly.

3. Better Risk Assessment – Insurers use real-time transaction data for underwriting.

Industries Adopting Embedded Insurance

• Retail & E-commerce – Product protection plans

• Travel & Hospitality – Flight delay and trip cancellation coverage

• Healthcare – Telemedicine and digital health insurance

• FinTech & Banking – Loan protection and fraud coverage

The Future of Embedded Insurance

• API-driven insurance models will enable businesses to embed policies seamlessly.

• Hyper-personalized coverage will become the industry standard.

• More non-traditional businesses will integrate insurance into their offerings.

Conclusion

Embedded insurance is reshaping the insurance landscape, offering frictionless protection to consumers.

Want to explore embedded insurance solutions for your business?

Connect with Assurekit to get started.